From blank page to founding members.
A complete brand ecosystem built before the doors opened.
Gonzalo arrived at MÄO with a vision: a functional training centre in Vila-Seca where community comes first. He had the passion and the space on the horizon. What he didn't have was a brand, a strategy, or an ecosystem to turn that vision into a working business before September 2026.
Market analysis, competitive mapping, and a precise positioning strategy.
The complete brand ecosystem: identity, web, merch, AI visuals, social system.
A mechanism that turned the community into founding members before opening day.
Energy without aggression. Community without exclusivity. A complete visual system: logo, typography, colour palette, and art direction. Built to work equally on a mobile screen and the wall of a training space.
Built to convert. Every section moves the visitor closer to joining: the concept, the community, the running club, the founding membership. Mobile-first, WhatsApp conversion, SEO-ready from day one.
Founding Members receive an exclusive merchandise pack, turning early adopters into walking ambassadors before the space opens. Not generic product. An extension of the identity.
The walls were still bare. The brand needed to be real. We used MÄO AI Studio to produce photorealistic architectural renders, giving the founder a tangible world to present, validate, and build desire around.
Free Saturday morning runs, open to everyone, no sign-up, no strings. People experienced the Tribu philosophy long before a space existed. Every runner became a potential founding member. Community first. Conversion second.
An editorial content strategy for Instagram with defined pillars: motivation, community, running club, behind the scenes. Supported by Meta Ads targeting Vila-Seca. Founding memberships before the doors open.
We build ecosystems for brands from zero. Strategy, identity, web, and growth. All in one place.
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